About
Design-led.
Data-informed.
Multi-disciplined UX/UI Designer, Digital Product Owner and Creative with over two decades of in-house experience.
I am a Digital Product Manager with a design-led mindset, combining strong visual sensibility with commercial and analytical thinking. My experience spans the full product lifecycle — from discovery and UX research through to UI design, front-end development, and post-launch optimisation.
Most of my career has been in-house, working closely with development, marketing, and commercial teams. I've led platform migrations, introduced augmented reality to B2B retail, built design systems in Figma, and driven measurable improvements in conversion, search visibility, and customer engagement.
I'm equally comfortable in a workshop facilitating user research as I am refining CSS, writing a product brief, or presenting a roadmap to the board.
Key Skills
Tools & Software